Category: Branding

Designing a website

Designing a website is hard work. By design, I am not talking about making it look good. I mean designing the structure, the layout, the design itself, the information and everything else that goes with it.

It doesn’t matter if you have the best design agency and the best technology firm to support you.

The design and technology that goes behind a website are simply the tools you have access to for building a website that best represents you.

This of course brings you to the age old question – who are you?

For a company like Kraya, this has been particularly difficult. The usual problem being that by the time a website is developed and taken online, things are already out of date.

This becomes less and less of an issue as we have now grown to a size where it becomes easier to have members of staff responsible for updating and adding content. We have also reached a stage where the core of the business has stabilised and the dynamism, fluctuations and changes are more relevant to the fringes of the organisation.

The easy option is of course to start from the core. What defines you. What has been a constant over the last nine years that we have been running. The answer from my perspective is really that we have been dynamic… Now this is difficult to represent without having the website change very regularly.
There are of course a lot of other constants that we can represent as well, and some of them are challenging as well to ‘prove’ so that it doesnt just sound like we can talk the talk but not walk the walk. The reality is that we have been walking the walk for years now, we just never bothered to do the talking… 😀

Design

Admitting to being a techie – I have often overlooked design. In fact, I have often explained to (potential) clients, using the analogy of a ferrari that we make the engine and everything else work while somebody else makes it look gorgeous. For me, how something looks was largely irrelevant – as long as it worked well.

This explains why, for a long time, I used a fairly bland desktop environment. My desktop itself was just pure black with no wallpaper. Ironically, I would remove all the icons, so it would be pure black and nothing else.

This should have tipped me off on my own desire for design. I thought my desire for black stemmed from the “good old” days of DOS when the screen was black and my love for the linux terminal. As an aside, I used to reconfigure the terminal windows in X to have a white on black background as well – so much better for the eyes. In fact, I still don’t understand why everyone uses a white background for terminals and such like. Paper was white because that was easier. There is really no reason for the screen to be white too…

Now, this was before I bumped into Enlightenment (at this time, it was E16) and to put it bluntly, I was captivated. This this was absolutely gorgeous. Fairly unusable since I was used to GNOME and of course Microsoft Windows. I thoroughly enjoyed this until it became more of a distraction…

I ended up reconfiguring GNOME to be prettier – in fact, I had the Mac OS X theme for a while which I enjoyed.

I then dabbled with E17 and it was absolutely gorgeous – E16 paled in comparison. I ran into a bug where some java applications would jump a few pixels when changing the decorations. This was a real pain since I was developing a Java application at the time. I spent an entire day trying to “fix” this before I realised that it was E17 screwing it up and not my code… :-(

More recently, I thoroughly enjoyed Compiz with the shaky windows and such like – I just always wished that I could actually throw a window and watch the momentum carry it that extra distance.

Nevertheless, this bridged the gap enough to E17 to keep me happy for a little while.

Last week, I dabbled with E17 again to see if the issue with Java was resolved. To my surprise E17 had changed more or less completely – it was bridging the gap between a window manager and a full fledged Desktop environment.

However, there was a problem. It looked like I couldn’t get it back to its old glory of absolutely fantastic graphics without some effort in configuration. One other issue I ran into was that maximising a screen would fill it up across both my monitors. Another thing I could configure but then, it all seemed like too much effort.

E17 gives me the feeling that this is where user interfaces will end up – it automates so many of the things that makes it quicker to do anything. However, it still lacks some of the “basics”.

E17 is a very good example of a UI that tries to conform to what I call the “Invisible Interface” which I will be writing about later.

To bring it all back to now, I found it a hassle to go through all the available themes for WordPress for the Company Blog as well as my own.

I used to take great pleasure in going through dozens or hundreds of themes and picking ones that I liked but after doing it a few times (for Firefox, Thunderbird, my phone, GNOME, GDM and my flat), it gets a bit repetitous.

Now, for a wish. A website that pulls in all the different themes for all over the world for everything. A one-stop-theme shop. Here, I could go through and pick a general theme that I liked and download it for all the applications, my phone(s), mp3 players (and of course, taking it to the next level, all the gadgets at my flat).

That gives my life more uniformity. Perhaps this is something that Designers could take on… Say Hugo Boss, and design something that even matches your clothes, shoes, hair – everything.

That way, you could have your own unique branding… and while you are at it link it into Gravatars and you are also instantly recognisable

Now for the issue of privacy – I think I best leave that for another day.

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