Pretty Emails

html vs plain text for emails has been a raging debate for me for a long time. I have always recommended going down the plain text route to avoid getting tagged as spam, not to mention rendering issues.

Personally, I have found html emails to be distracting and annoying, so that was another reason to stick with plain text emails.

Recently however, the explosion of html emails has made it more important to cater to this requirement. We, as an organisation are moving towards html emails for marketing purposes and are also helping our clients send out html emails. There are several reasons for this.

My favourite reason is to make emails easier to read. When sending a newsletter, there are several pieces of information that needs to be communicated. With plain text, it becomes far too difficult to highlight important parts and highlight relevant information.

How can one then write html emails that get through spam filters, get rendered correctly regardless of email client and does not distract inappropriately.

An article by David Greiner titled Rock Solid HTML Emails covers key steps to ensure that your emails has the highest chance of rendering correctly (and bypass spam filters).

The basic idea is to build for the lowest common denominator bearing in mind that the email is viewed in an email client, not a web client.

Big thanks therefore goes to David for such a useful resource…

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